Monkey Diaries Archive

As of today, this is my favorite quote...In most agencies, account executives outnumber the copywriters 2 to 1. If you were a dairy farmer, would you employ twice as many milkers as you had cows? - David Ogilvy On a related subject: Sometimes I wonder what it is about my industry that gives everyone with a keyboard the impression that they can write copy. I mean, you don't see people snatching a firehose away from a fireman in order to show him or her how to spray the raging conflagration with water do you? Or someone bursting into the surgery room and pushing the doctor away from the table to show him or her how to remove Aunt Petunia's gal bladder...why oh why do you people, trained at various occupations, think you can do my job? Here's a clue for you...if your business card says COPYWRITER, feel free to write copy, develop concepts and dangle participles...if your business card says anything else (Account Executive, Producer, Janitor, etc...), shake your ass behind the nearest bar and keep the martinis coming. And this time, don't skimp on the olives, you heinous troll! Honestly, it reminds me of a period in the late 80s when anyone with a computer and a desktop publishing program suddenly became a Graphic Designer!

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